On the Internet, No One Cares if You Write Like a Dog

[Felix Salmon] praises the editor of the New York Observer for dispensing with editors: She “doesn’t have either the time or the money to have a layer of experienced journalists reworking her bloggers’ prose before it’s published.” He continues:

“And so, in the proud tradition of good blogs everywhere, readers are left with a highly variable product. The great is rare; the dull quite common. But — and this is the genius of the online format — that doesn’t matter, not any more, and certainly not half as much as it used to. When you’re working online, more is more. If you have the cojones to throw up everything, more or less regardless of quality, you’ll be rewarded for it — even the bad posts get some traffic, and it’s impossible ex ante to know which posts are going to end up getting massive pageviews. The less you worry about quality control at the low end, the more opportunities you get to print stories which will be shared or searched for or just hit some kind of nerve.”

I came across this relevant piece on the ‘quantity over quality’ blogging the other day. Click here to read more (by Bloomberg columnist, Michael Kinsley), and here to read the Felix Salmon’s original blog post